Wednesday, July 10, 2013

On Earworms

          On Earworms 
       and the Permeability of Identity

          When I was young, I heard a TV ad jingle. It carrolled, like a nursery rhyme, “How many cookies did Andrew eat? / Andrew ate eight thou-sand! / How do you keep your carpet neat?  / Call ANdrew-eight-eight-thou-sand!”

          And I still have that in my head! Once I even called the number; decades too late, of course! The company fades away, but the jingle lingers on!

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