On Earworms
and the Permeability of
Identity
When
I was young, I heard a TV ad jingle. It carrolled, like a nursery rhyme, “How
many cookies did Andrew eat? / Andrew ate eight thou-sand! / How do you keep
your carpet neat? / Call
ANdrew-eight-eight-thou-sand!”
And I
still have that in my head! Once I even called the number; decades too late, of
course! The company fades away, but the jingle lingers on!
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